The Fragrance Pyramid: A Foundation of Notes

To understand concentration, let's revisit the concept of the fragrance pyramid. Every perfume is composed of a harmonious blend of notes:

• Top Notes: The light and airy first impression, often citrusy or fresh.

• Heart Notes (Middle Notes): The richer and more complex core of the fragrance, typically floral or spicy.

• Base Notes: The long-lasting foundation, providing depth with musks, ambers, or woody scents.

Concentration: The Powerhouse Behind the Fragrance

The concentration of a perfume refers to the percentage of perfume oil (fragrance concentrate) diluted in a solvent, typically alcohol. Higher concentrations translate to a stronger fragrance and longer wear time, while lower concentrations offer a subtler scent experience. Here's a breakdown of the most common perfume concentrations:

• Parfum (Extrait de Parfum): The most luxurious and concentrated form, containing 20-40% perfume oil. Perfums boast the strongest scent and can last for over 8 hours, and sometimes even longer, depending upon the base notes. This is the concentration Urbaroma prides itself on, ensuring long-lasting fragrance experiences.

• Eau de Parfum (EDP): A popular choice, offering a balance between strength and longevity. Eau de Parfums typically contain 15-20% perfume oil and last for 4-8 hours. At Urbaroma, we offer Eau de Parfums with minimum of 20% perfume oil concentration that boasts 6-8 hours of long-lasting fragrance experiences.

• Eau de Toilette (EDT): A lighter and more refreshing option, containing 5-15% perfume oil. Eau de Toilettes last for 2-4 hours and are perfect for daytime wear or those who prefer a subtler scent.

• Eau de Cologne (EDC): The lowest concentration, with 2-5% perfume oil. Eau de Cologne offer a short-lived scent experience (around 2 hours) and are often marketed towards men.

Choosing Your Perfect Concentration

The ideal concentration depends on your personal preference and fragrance needs:

• For a statement scent that lingers: Opt for Parfum or Eau de Parfum (EDP).

• For everyday wear or a more subtle experience: Choose Eau de Toilette. (although Urbaroma doesn't currently offer EDT options, this section informs the reader)

• For a refreshing pick-me-up: Consider Eau de Cologne (although Urbaroma doesn't currently offer EDC options, this section informs the reader)

[Pro Tip: For touch-ups throughout the day, consider a travel-sized version of your favorite Urbaroma perfume (we call it Pocket-Perfumes) with Eau de Parfum (20%) concentration. A quick spritz on your pulse points can refresh your scent and keep you feeling confident on the go. Visit our store to find your perfect pocket-perfume.]